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Artemis

Redefining Womanhood

Gillette's Venus brand is in dire need of a rebranding. With a new focus on the duality of women, Venus has been replaced with Artemis, goddess of both hunt and childbirth. Artemis is now stepping away from the smooth, soft, and sexy, and embracing the strong, capable, and feminine side of women.

Pink Poppy Flowers
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Pink Poppy Flowers

Rebranding

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Photography Guidelines

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Prints

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Interactive

Credits:

Art Director: Tabea Gursch

Art Director / Animator: AJ Hagman

Copywriter: Larkyn Lewis

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